What do you need to change the world? Do you need power? Or may be money? No. Everything you need is courage to pursue your dream. Not a man, but a legend, the creator of unique philosophy Steve Jobs was the co-founder of Apple Computer Company, the pioneer in the sphere of revolutionary technologies, the designer of best-selling cell phones in the world. Since early childhood, Steven and his adoptive father worked on electronics in the family garage. Paul encouraged his son to experiment, to take apart and reconstruct electronics. This hobby instilled confidence, tenacity and mechanical prowess in young Jobs and led to a lifelong interest in design. While Jobs was always an intelligent and innovative thinker that was always proved by excellent test results, all his youth he struggled with formal schooling and approach to education. At Reed College Jobs was fascinated by a calligraphy course that he attended. Later, he admitted that this course inspired him to create Apple’s multiple typefaces and proportionally spaced fonts.
In 1974, Jobs found his first real job – a position of a video game designer with Atari Computers where he actually came to know a computer technician Steve Wozniak well. Several months later however, he left the company to find spiritual enlightenment in India, traveling further and experimenting with psychedelic drugs. Nevertheless, the studying of Buddhist and Eastern spiritual philosophy and counter-culture experiences were instrumental in giving him a wider perspective on life and business. In 1976, when Jobs was just 21, he and Wozniak started Apple Computer Company (now called Apple Inc.) as a business partnership in the Jobs’ family garage. To fund their entrepreneurial venture Jobs had to sell his Volkswagen bus and Wozniak in his turn sold his beloved HP scientific calculator. As a result of their hard work, creative imagination and great faith in what they were doing, Jobs and Wozniak managed to revolutionize the computer industry with Apple. Wozniak conceived of a series of user-friendly personal computers. With Jobs in charge of marketing, Apple initially marketed 50 fully assembled units of the Apple I and sold them for $500 each. Eventually about 200 Apple I computers were produced in total. After the successful presentation at the Home Brew Computer Show Apple received its first $60,000 investment. But the real fame and wealth the company gained with the Apple II, one of the first highly successful mass-produced microcomputers. The release of Apple’s second model increased the company’s sales by 700% to $139 million.
In 1979 Jobs saw the commercial potential of the Xerox Alto, which was mouse-driven and had a graphical user interface (GUI). This led to the development of the unsuccessful Apple Lisa in 1983, a machine aimed at individual business users. The Lisa sold poorly and Jobs was forced out of the project. In 1984 Jobs joined the revolutionizing Macintosh project that presented the first mass-produced computer featuring an integral graphical user interface and mouse. Over the next few years, Apple computers expanded rapidly as the demand for home computers increased significantly. They democratized the technology making machines smaller, cheaper, intuitive and accessible to everyday consumers. Later, in 1985 the Macintosh introduced the desktop publishing industry with the addition of the Apple LaserWriter, the first laser printer to feature vector graphics. Jobs had to leave Apple in 1985 after a long power struggle with the company’s board. That same year, Jobs took a few of Apple’s members with him to found NeXT that specialized in computers for business markets and higher-education. In 1986, Jobs purchased an animation company, which later became Pixar Animation Studios. Believing in Pixar’s potential, Jobs initially invested $50 million of his own money in the company. The studio produced wildly popular movies including the first 3D computer animated film Toy Story (1995). The studio merged with Walt Disney in 2006, making Jobs Disney’s largest shareholder.
Being at the verge of bankruptcy Apple was revitalized in 1997 when Jobs returned to his post as Apple’s CEO. Jobs’ ingenious products, effective branding campaigns and stylish designs caught the attention of consumers once again. In the following highly productive years with the advertising slogan “Think different” Apple introduced an absolutely new philosophy leading to the creation of such revolutionary products as iMac, iPod, iPhone, iTunes, App Store, and the iPad. In 2003, Jobs was diagnosed with a pancreatic neuroendocrine tumor. Later in 2009 due to complicated health-related issues Jobs named Tim Cook, Apple’s chief operating officer, as “responsible for Apple’s day-today operations.” Nevertheless, he continued to serve as master of ceremonies, which included the unveiling of the iPad, throughout much of 2010. Jobs died at the age of 56 in Palo Alto on October 5, 2011, after battling pancreatic cancer for nearly a decade.