ARTIST AND IDEA

Before the project appeared the creator of the idea was an ordinary person. About 20 years ago he started to taste this life, going deeper into rules and norms, making steps in learning and understanding. His experience was not always easy and pleasant. Like many other people he had rises and falls, faced fairness and injustice. The author of the idea studied art during all these years and at first considered the sphere to be honorable and incorrupt. But getting familiar with complicated laws prevailing in the world of contemporary art he realized that the policy imposed by country leaders destroys genuine creativity. Under these conditions people are deprived of the choice to see the art they want, instead they have to deal with what is shown. And that is how the project appeared, when the author was supported by a famous sculptor who helped to bring the idea to life. Inspired by the amazing biography of Steve Jobs and the fantastic results he achieved, the author developed an idea of creating a monument of the Iphone. As the sculptor tells about his artwork, he wanted to “make people stop for a moment and think of how precious their life actually is”. Similarly for Jobs, time was the greatest treasure. The other remarkable idea embodied by the artist and the author was the combination of the past and the present, the million-year-unique material with innovative technologies in the form of an Iphone. The extraordinary idea and its perfect realization are meant to break the existing rules of contemporary art. We believe our project will show that only genuine talent, vivid imgination and distinctive concept fairly deserve attention of the public. And only these features can make radical changes in old perverse principles of art perception. The intrigue about the sculptor will be kept for a while in order to suprise you. Despite the arising interest of the viewers, his name will not be revealed until October 5, 2021. The culmination of the project will take place after the exhibition on October 5, 2021 when we’ll be able to present you the investor who will buy the unique Iphone monument…